Palindrome program in c language

Solution of Palindrome program in C language 

#include <stdio.h>
#include <string.h>

int main()
{
   char text[100];
   int b, m, e, len = 0;

   gets(text);

   while ( text[len] != '\0' )
      len++;

   e = len - 1;
   m = len/2;

   for( b = 0 ; b < m ; b++ )
   {
      if ( text[b] != text[e] )
      {
         printf("It is not a palindrome.\n");
         break;
      }
      e--;
   }
   if( b == m )
      printf(" It is a Palindrome.\n");

   return 0;
}